Rodger Sargent · Sacramento, California

Marketing, websites, tech and media from one person.

For more than 15 years I've helped small businesses, nonprofits and event companies get found, look professional and run smoother. I just added a computer science degree to the toolkit.

See what I can do for you Get in touch

Small businesses
Nonprofits
Event companies
Agencies and crews

Lake Tahoe on a still day, with pines on the shore and snow on the far mountains — Lake Tahoe. I took the photos on this site.

Services

What I can do for you

Hire me for one piece or the whole thing. Most clients start with one problem and stay because the same person can handle the next one.

Marketing and advertising

Get found by the right people.

Google and Meta ad campaigns
SEO and local search
Email and social media
Reports that show what worked

Took a bridal show's site from about 200 local visitors a month to 4,000+ in show months.

Branding and print

Look like a business people trust.

Logos and brand identity
Business cards, postcards, programs
Trade show booths and signage
Sales sheets and ads

Brand identities for event centers, studios, expos and nonprofits.

Websites and online stores

A site that brings in work.

WordPress websites
Online stores and checkout
Booking, forms and client portals
Hosting moves and upkeep

50+ websites designed, built and supported.

IT and business systems

Tech that stays out of your way.

Small-office networks and workstations
Shared storage and backups
Point of sale, inventory and CRM setup
Training for non-technical staff

Runs a storage system that takes in about 12 TB of new media a year.

Software and AI automation

Let the computer do the repetitive part.

AI agents for routine admin work
Small apps and calculators
Python, Java and JavaScript
Data clean-up and reporting

Computer Science degree, Colorado Christian University, 2026.

Video and photography

Show people what you do.

Commercials and brand videos
Events, interviews and live streaming
Drone footage, FAA Part 107 licensed
Headshots, food and product photos

Camera work for Smosh, Food Network and The Travel Channel.

How it works

Four steps, whatever the project

A website, an ad campaign and a commercial all run the same way with me.

Plan
We talk through what you need, who it's for and what it should cost. I come back with a concept and a written plan.
Make
I build it, shoot it or set it up, and bring in crew or contractors when the job calls for them.
Polish
Editing, design, testing and your feedback, until it's right and it works on every screen.
Launch
It goes live with a plan to get it seen: search, social, email, ads or TV. Then I track the results.

What that looks like in numbers

A few results from client work and my own businesses.

380 million+YouTube views, and still counting, on the Smosh episodes I shot as director of photography

0 → 40,000+monthly visitors for one client after search marketing and site improvements

50+websites built for small businesses, nonprofits and event companies

20,000–30,000people reached per restaurant with targeted, hyper-local ads

Work

Things I've made for clients

Pick a category. Select any piece to see it larger. Videos marked ▶ play here or on YouTube.

IT and software

Systems I've built

The less visible work: getting the tools behind a business to talk to each other.

Events

Trade show sales and exhibitor platform

One system for exhibitor sign-up, booth inventory and assignment, booth sales, billing, payment tracking, document uploads and floor planning. Used by hundreds of exhibitors.

Infrastructure

Media storage and backup

A Synology storage setup shared by several editing workstations, with a set routine for intake, indexing, backup, archive and client delivery. It handles about 12 TB of new footage a year.

Mobile app

Rainwater catchment calculator

A smartphone app for the nonprofit Grow Water. It turns water-harvesting formulas into a quick calculation that staff use in the field, in planning and in workshops.

Small business

From paper to point of sale

Moved shops off handwritten records onto point-of-sale, inventory and customer tracking tools, then trained the staff. Includes 10 complete online stores, from product setup to shipping.

About

Hi, I'm Rodger.

I've started a wedding film studio, a marketing agency and a water conservation nonprofit. Running them taught me every job in a small organization: finding customers, building the website, keeping the books, fixing the network and making the video.

Before that I spent years behind a camera. I've shot for Smosh, Food Network and The Travel Channel, and photographed Green Day, Def Leppard, Tesla and Bryan Adams on stage.

In 2026 I finished a computer science degree, with coursework in Python, Java and AI. I went back to school because the most useful thing I do for clients is connect the creative side to the technical side.

The two things I love most are being behind a camera and my family.

2008 to 2026

Founder and creative directorInFocus Love Studio

Ran a wedding film and photo studio end to end: sales, contracts, a team of contractors, ads, editing and delivery.

2012 to 2024

OwnerSargWorks, formerly Sarg Media

Websites, online stores, business systems and video production for small businesses and nonprofits.

2016 to 2020

Branding and marketing directorEnchanting Bridal Shows

Brand, ads, email, social and budget for bridal shows that drew thousands of attendees.

2012 to 2016

Co-owner, digital marketing managerLiquid iMedia

Search marketing, online stores and commercials for local companies.

2010 to 2016

Executive directorGrow Water

Co-founded a nonprofit, raised funds, ran 50+ community workshops and built its office network and app.

2010 to 2015

Director of photographyDark Sky Pictures

Led the camera department on features, shorts, national commercials and TV.

Contact

Tell me what you're trying to get done.

A few lines is enough to start. I'll reply with what I'd do and what it would take.

Snow-covered mountains across a calm blue Lake Tahoe